NEW YORK: June 18, 2024 — Marketing transformation agency Razorfish today announced its new partnership with Shopify, a provider of essential internet infrastructure for commerce, to enable businesses to create, manage, and scale their online and in-store shopping experience. As an end-to-end experience agency, Razorfish’s capabilities in emerging technology seamlessly fit with Shopify’s complete commerce platform as the two organizations look to deliver innovative experiences across the commerce ecosystem.
“As a 2024 Most Innovative Agency, we’re looking for partners who are breaking through and enthusiastic about paving new paths together,” said David MacDonald, Retail and Commerce Experience Practice Leader at Razorfish. “Shopify has had impressive growth in this space, and combining its deep audience insights with Razorfish’s retail media expertise will allow us to bring cutting edge unified commerce products to market.”
Shopify offers a comprehensive product suite to facilitate the entire commerce process, from storefront design and payment processing to centralized data management and retail OS. Its omnichannel capabilities, flexibility, and scalability are key differentiators in the unified commerce experiences it can deliver across all touchpoints in partnership with Razorfish.